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The Hasselblad X1D is the worlds first mirrorless digital medium format camera. Weighing less than half of a conventional MF camera and crafted from quality durable materials, it takes design inspiration from the original V System. Weather and dust sealed to stand up to challenging conditions, delivering the revered image quality Hasselblad has pioneered since 1941. Its mirrorless body design and central lens shutter allows shooting noise to be kept very low allowing image capture without disturbing your subject.

Designed to be the smallest and lightest mirrorless digital medium format camera possible, whilst still maintaining Hasselblad’s very high build and image quality standards, the result is barely larger than smaller format mirrorless cameras. The comparison images (shown to scale) below give an idea of the X1D’s diminutive dimensions shown against other format cameras. Now you can have the portability and convienience of a smaller format camera coupled with the medium format image quality you have dreamed of.



The X1D is equipped with a host of enhanced connectivity options. These include:


Dual Card Slots

The X1D has dual SD media card slots to maximise storage options and flexibility.

This type of media card is an industry standard with very good data transfer rates and wide ranging compatibility with existing card readers.

Storage options include:

Save captures to card 1, then when it is full use card 2

Future firmware updates will implement addditonal options:

Save captures to both cards simultaneously as a backup

Save RAW captures to card 1 and JPEG captures to card 2


USB 3.0 Type-C Connector

A USB 3.0 Type-C connector allows the user to connect to their chosen computer system without the need to use an adapter. It also delivers very fast transfer rates of more than five times that of Firewire, ensuring tethered liveview or stills capture is an experience to be enjoyed.


Mini HDMI & Audio I/O ports

The addition of a mini HDMI port along with the associated Input/Output ports enables videographers to display the video feed on a larger external monitor for audio and video files.


Wi-Fi & GPS

Wi-Fi is included as standard supporting b, g, n and ac standards on both 2.4 and 5Ghz where permitted. This allows previews of the captured images to be viewed on an iOS device along with remote camera control and a 30fps liveview feed. GPS is also included as a standard feature enabling geotagging of your images at capture.


High Resolution Electronic Viewfinder

The X1D is equipped with a 2.36MP electronic viewfinder. The display has a fast refresh rate, wide conrast range (230:1) and 24-bit colour output delivering a crisp, accurate representation of the capture area. The information within the viewfinder displays a wide range of information including aperture, shutter speed, shots remaining and exposure level. The eyestart sensor built in to the eye cup automatically switches the display from the rear screen as you place your eye to the viewfinder. After listening to the feedback from Hasselblad users we have implemented different image capture modes. These will include a square format (delivering a 39MP capture) and finally the much requested XPan panoramic format. The viewfinder display adjusts to show the correct image area for the chosen capture ratio with unused areas blacked out. The X1D offers 3 custom settings on the mode dial that allows the user to customise the camera settings. For example, you can set how the AF should work, which exposure mode should be used and what ISO setting should be used for a particular assignment. This way you can easily switch between certain behaviours during a shoot.



The X1D will ship with the tried and tested 50MP CMOS sensor. The 44 x 33mm chip offers a considerable improvement in image capture quality compared with full frame and other smaller sensor formats. To allow photographers using this sensor to extract the maximum image quality available the sensor is capable of delivering up to 14 stops of dynamic range. Coupled with the extended shutter speed and ISO range, this sensor is capable of recording breathtaking detail even in poor lighting conditions.



The X1D is capable of capturing HD (2K) video at 25 fps. You are able to export your movie captures as H.264 files (Mpeg) and play them back in Phocus or other compatible software. Coupled with the HDMI and audio facilities on the new camera, the capture of high quality video output is simplicity itself.

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