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SONY ALPHA A7 BASIC KIT M. 28-70MM

SONALPHA7A2870
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Great images await

With 24.3 megapixels, the α7’s 35mm full-frame Exmor™ sensor rivals that of leading DSLRs. And with Sony’s latest BIONZ X processor and most advanced autofocus, the α7 offers outstanding detail, sensitivity, and quality. Get ready for performance that will propel your photography to new heights.

24.3MP Full Frame sensor

This remarkable new sensor has all the elements for world-class images: high-resolution, top sensitivity, extreme dynamic range, unsurpassed detail, and low noise.

Superior processing

Expect superlative results with Sony's latest processing engine, BIONZ X™: truer color rendering, better noise reduction, and faster burst mode shooting.

Get up close with the world-class Exmor sensor

A series of advances make this full-frame Exmor™ sensor exceptional: higher speed from parallel signal processing, lower noise from smaller analog circuits, and more rapid signal conversion. With low noise, a wider dynamic range, and rich gradations, this sensor provides the level of detail necessary even for large-format prints.

Natural results in any light

What makes Sony’s latest processor our best? Enhanced detail reproduction and diffraction-reducing technology produce more natural outlines, and reduce blur from light points, especially at smaller apertures. Advanced area-specific noise reduction operates on every image, and with 16-bit processing and 14-bit RAW output, professionals can enjoy ultimate post-processing control.

Expert engineering from every angle

In designing the a7, Sony strove to balance the precise control working photographers need, with the ergonomics they want. The result is carefully-crafted knobs and dials, robust functions, extensive customization potential, and recording and connectivity options, all in a durable, lightweight body 25% smaller than leading DSLRs.

Where speed meets precision

Sony’s most advance autofocus ever, the α7 combines the speed of phase detection (with 117 focus points) and the accuracy of contrast detection. The refined Spatial Object Detection Algorithm gives an AF speed with the world’s fastest cameras. Additional enhancements include more accurate eye detection, lock-on autofocus for moving subjects, and autofocus area setting options.

New Eye Autofocus

For perfect portraiture, this function creates sharp focus on faces even when partially turned away from the camera with a shallow depth of field, thanks to enhanced eye detection that can prioritize a single pupil.

Lock-on Autofocus

Easily keep moving subjects in focus with this updated technology, which adjusts target frame size based on subject characteristics and makes use of a wide AF area to ensure usage of the optimal focus point.

Autofocus setting options

With the Flexible Spot AF area setting, you can select different-size autofocus area to match your subject, and help ensure the camera focuses on the intended area. Wide and Zone focus area settings are also available.